With the advent of the metaverse, Web3 is changing the way we approach social, but there is still a thriving community to engage with and approach through traditional media. Here’s a quick rundown of the best traditional organic social network for Web3 communities.
Twitter is widely regarded as the preferred social media platform for Web3 conversations. It is a space for active discussion and diving deep into threads driven by Web3 communities. Most prominent founders and leaders in the space have an active Twitter following, and siphoning members from other communities can be as simple as joining a thread and offering a unique or informed perspective to validate your voice.
Also known as Crypt-Tok, TikTok has proven to be a fertile ground for crypto enthusiasts and influencers eager to share their experiences with new projects and products. This is also an ideal social network platform to educate communities through content, shedding light on what’s new, best practices, and other valuable nuggets of information.
Despite a somewhat antagonistic early relationship with Web3, and more specifically, cryptocurrency, the platform has relaxed its guard and is welcoming Web3 conversations, as long as they do not cross the line into financial advice.
The original image-driven platform can be a great place to share bite-sized breakdown pieces in the form of carousels, stories, and reels. Instagram’s notoriously unpredictable and frequently changing algorithm can be intimidating for those new to the space, but there is still value to be found in engaging with those who are crypto-curious or straight-up enthusiasts on the platform.
While advertisers continue to focus more heavily on Gen-Zers, there are still reasons to use the platform as Web3 pushes for mass adoption in the hopes of replacing traditional banking. With Facebook’s recent name change to Meta, it’s likely that we’ll see a shift from them in the near future to focus more directly on Web3, potentially making them a more significant space for those looking to build community.
Outside their name change to Meta, Facebook retains some relevance in the Web3 discussion, with 620 Million groups for purposes ranging from woodworking to kombucha making. Many in the Web3 space have discovered highly curated Facebook groups with vested interests in Web3, with the space almost universally lauded as a gem for the community.
Reddit can be an intimidating community for those unfamiliar with the platform and culture, but there are dedicated Web3 communities to be found here. Subreddits such as /r/cryptocurrency host weekly “skeptics” threads that provide a wealth of information from potential future adopters that can be extremely insightful in addressing potential pitfalls as you build your cryptocurrency.
Using NFTs to Build Community
There are a variety of approaches to using NFTs in your creative community building that go beyond their conceptual deployment as digitally scarce art pieces. These unique tokens, like access tokens, can be distributed as a culture play to attract people to your project who share similar values or interests, an approach we used with great success with our Pandemonium project.
The “Proof of Attendance Protocol” is one of the most recent advancements in the NFT space that holds a lot of promise for the future of the Web3 communities. These NFTs are minted and given to attendees at specific events, concerts, galleries, restaurants, etc. They are also personalized to the user and serve as both a digital record of their experiences and proof that they were indeed present when they claimed to be, much like keeping old concert tickets stashed away for memories.
They can be used as a training tool for people who are unfamiliar with the field, allowing users to wade in slowly rather than diving in headfirst.
This method of introducing new users to the ecosystem is elegant because it:
- New users must engage with their ecosystem in order to buy the NFT.
- Ensures that your project will be the subject of their first transaction, giving you the opportunity to assist them if necessary.
- Establishes your team as reliable and trustworthy.
This is not to say that NFTs have no value as works of art or as a tool for the community, although we wouldn’t equate NFTs with a means of professional success for artists.
It’s important to spend time engaging your community first to properly measure the demand for your work and to do the necessary research to ensure that the minting fees won’t outweigh the collection’s final sales value. One of the biggest pitfalls that many newcomers to the space encounter is that releasing a collection of NFTs without first doing the groundwork to promote and build community will result in losses due to gas fees.
The fundamental process of community building has remained largely unchanged as Web3 communities take shape, even though there are a number of new tools available and mechanisms that must be understood to effectively engage in the space.
Anyway, the social platforms mentioned above maybe never lose their benefits for Web3 community.